GTM Auditor
Cut through the noise. Spot the issues. Hit publish with confidence.
Ever feel like Google Tag Manager is out to get you? Yeah, we've all been there.
When someone else (looking at you, third-party agencies) makes changes, and you're stuck making sure everything's perfect before you hit publish—it's stressful.
That's where our GTM Auditor steps in.
It highlights all the weird stuff—duplicate tags, wrong tracking IDs, misconfigurations—so you can clean up the mess before it becomes a real problem.
No deep technical dives needed, just a quicker way to make sure your setup is ready to go.
Ready to roll? Let's start by uploading your GTM container!
Perfect For:
🏢 Enterprise GTM Controllers
Streamline reviews of agency-implemented tracking while maintaining strict quality standards
🔍 Analytics Governance Teams
Cut review time in half whilst ensuring every implementation meets corporate standards
🎯 External Agency Partners
Deliver GTM configurations that align perfectly with enterprise requirements first time
👥 Marketing Technology Leads
Keep tracking consistent across properties when juggling multiple agency partners
⚡ Key benefits:
- Automated validation against your naming conventions
- Instant measurement plan alignment checks
- Complete audit trails for all GTM modifications
- Proactive detection of common setup issues
- Stakeholder-ready reporting in seconds
Perfect for organisations:
- Working with multiple digital agencies
- Requiring robust implementation governance
- Managing complex tracking requirements
- Overseeing multiple web properties
Test it out - no signup required
Upload your Google Tag Manager export and generate a top-level analysis. Log in to get the full features.
Generate your JSON file at Google Tag Manager > Admin > Export Container then upload below.